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South Africa has been highlighted as the worst country in the world for drunk driving, where as much as 58% of deaths on SA roads can be attributed to alcohol consumption. The latter was driven by ongoing inflation, and price rises, primarily in tea, for several reasons.The rising health and wellness trend in South Africa continued to filter into hot drinks in 2019, with players focusing on offering reduced sugar variants for malt-based hot drinks and chocolate-based flavoured powder drinks, while demand for decaffeinated instant standard coffee also continued.

This is of concern due to the health risks associated with the consumption of energy drinks.
Energy drinks are a fast growing segment of the South Africa's soft drink market. Sales of perceived naturally healthier products also continued to grow, with both fruit/herbal teas and green tea recording ongoing volume growth despite their higher unit prices, as more affluent consumers remained undeterred in their quest to find more exotic flavours or products that they perceived to offer them greater specific value such as functionality.Nestlé South Africa (Pty) Ltd retained its convincing lead of hot drinks in 2019, despite intensifying competition towards the end of the review period as private label and smaller players looked to gain consumers’ attention with competitive prices or differentiated health-positioned products. Health and wellness trend continues to influence purchasing decisions of more affluent consumers .

1040587 Off-trade Sales of Energy Drinks: Volume 2014-2019 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019 Off-trade Sales of Soft Drinks by Category: Value 2014-2019 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024


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